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Basics of Digital Marketing
- Digital Marketing Concepts: Basics of SEO, SEM, social media, email, and content marketing.
- Practical Tools: Google Analytics, Facebook Ads, and SEO tools.
- Campaign Planning: Create and analyze paid campaigns.
Pinterest Ads
- Ad Creation: Learn to design and create engaging Pinterest ads.
- Targeting Strategies: Master techniques to reach the right audience.
- Performance Analysis: Understand metrics and optimize ad performance.
Meta Ads
- Ad Design: Create compelling ads for Facebook and Instagram.
- Audience Targeting: Learn advanced targeting strategies to reach your ideal audience.
- Campaign Optimization: Analyze performance metrics and optimize for better results.
Google Ads
- Campaign Setup: Create and manage Google Ads campaigns.
- Keyword Strategy: Master keyword research techniques.
- Ad Performance: Analyze and optimize ad performance using Google Analytics.
DV 360
- Platform Navigation: Learn to navigate and utilize DV360 for programmatic advertising.
- Campaign Management: Master setting up, managing, and optimizing display and video campaigns.
- Data-Driven Insights: Analyze performance metrics.
SEO
- Keyword Research: Learn techniques for finding and targeting the best keywords.
- On-Page Optimization: Master strategies to improve website content and structure.
- Performance Analysis: Analyze SEO metrics and adjust strategies for better rankings.